Initiating a Startup is easy but sustaining it and converting it into a profitable business is not. There are tricks of the trade which make brands click and make some brands dip. These are some pointers on how to make your Startup accelerate and find success at the speed of light:
Networking is absolutely critical if you want to succeed with your Start-Up. You have to make contacts and the more people you network with the more you can spread the word about your startup. Networking takes your startup places as it helps you introduce the startup to many different individuals who can further on spread the word to a hundred more and thus the chain of networking carries on and your startup gains popularity and recognition
It is critical for you to have a proper website with all your products and services catalogued properly. The website should also give an introduction to your company apart from your values, mission, and vision. It is also recommended to have a simple user-friendly format without too many animations and videos and you can also put testimonials about customers who have used your product.
The contact us page should be short and crisp and you should check that there are no spelling or grammar errors in the content. A good website is like a nice visiting card and is crucial for your business success.
It is also important to put quality content about your company and products on different forums and review websites. Quality content goes a long way in creating a positive image of your company and people who read the content, if it is good, would definitely want to try or go for your product.
With content, the key is quality and not quantity. Hire a good content expert who knows the tricks of the trade and can provide you with quality content at a reasonable price. Good content surely pays dividends.
USE OF DIGITAL PLATFORMS
The next thing you need to do is to hire a Digital Marketing company who is reputed and is good at ORM, SEO, and SMO and content. Without these, the rank of your website will not increase and these experts will instil keywords and links which will make your web ranking better and also help you generate business. This is absolutely critical if you want to create an online presence as if the customer can’t get your website on the first few pages he will go for some other company and thus SEO is a very critical factor in making your company visible and accessible.
SPREAD THE WORD
Try giving ads on platforms like Twitter, LinkedIn, Facebook and YouTube. You need to use these social networking platforms for your benefit as most people are using these platforms daily for a few hours. Moreover, this can get your company popular fast and if your ad campaign clicks the number of visitors will be spell bounding and thus good ads coupled with relevant target advertising will create the success formulae which will help you become a success on social networks and that will lead on to more leads and a lot more business.
It is a good idea to start small. Don’t invest too much in your business initially; go slow, slow and steady wins the race and thus you need to manage your funds in a way in which you can survive at least for a year or two ahead. So put the brakes on excessive expenditures. Go for quality and focus on one target audience that will lead you to more success and popularity and in the long run, it will pay dividends.
Save some funds for emergencies as well and don’t flush all of them into marketing. Make the right choices and focus that is the success mantra.
TEST THE IDEA
Test the idea. Talk to colleagues and mentors about it, read about it, analyze your competition. You have to become an expert in your business field before jumping into the startup bandwagon. Testing the idea means having the vision to understand what will click and what will not. Look at the product from the customer’s perspective and then see what will attract the customer. This way you will be one step ahead of your competition and will have the winning edge
CREATE A NEED
It is very critical to create a need for your product. The customer should long for it. He should want it badly. He should fall in love with it. Look at Apple products or for that matter Nike, people are willing to give their left hand for these brands and thus creating a need in the minds of the customers will drive them to you quick and fast. They should feel incomplete without your product, it should become a do or die and then by creating a need and a longing want for your product you can accelerate your startup and take it places.
Take all these factors into consideration while creating and running your Startup and they will help you create a popular and successful company.
Jignesh Barasara (Author)
Jignesh Barasara is an entrepreneur based in Mumbai; he also believes truly to create a change for societal well-being through his nonprofit organization.